The high level of consumption of Western fast food has become an integral part of modern life. Busy schedules and quick and cheap accessibility have made it a basic requirement of living.
Driven by digital technology, the gig economy is reshaping labour markets in developing Asian cities, where location-based workers—such as drivers, couriers, and domestic helpers
This study examines how community-based initiatives in Vietnam advance environmental sustainability through what we define as caring earth practices, a framework informed by the Eastern philosophy
'Masstige' refers to mass prestige, where prestige brands leverage middle-class consumers' purchasing power through 'affordable luxury' positioning. To develop effective marketing strategies
The high level of consumption of Western fast food has become an integral part of modern life. Busy schedules and quick and cheap accessibility have made it a basic requirement of living
This secondary research explores the dual impact of technological advancements on human identity and environmental sustainability in Asian countries, focusing on automation and green innovation.
This study examines the impact of Playful Work Design (PWD) on Innovative Work Behaviour (IWB) among employees and teams in Vietnamese enterprises, with a specific focus on the mediating role of Leade
Bullying is a global public health issue whose manifestations are deeply influenced by culture, necessitating that counsellor education move beyond domestic paradigms to cultivate global perspectives
In a world defined by volatility, global service economies hinge on the quality, adaptability, and ethical orientation of human resources. India’s service sector – now the country’s principal growth e
The sudden dominance of machines and artificial intelligence has led to a profound debate regarding the future of humanity, with specific reference to human value.
This study explores the role of human-centric Artificial Intelligence (AI) in enhancing organisational productivity across diverse Asian contexts.
India, Russia, and China seem to be major powerhouses in the global economy. This trio might look like an impossible trinity, but if it can be made possible
To achieve sustainable development goals, the world needs strong policies and actions to reduce environmental problems such as global warming and calamities resulting from elevated CO₂
As universities become increasingly multicultural, cultural integration must promote social cohesion for students’ success and well-being. This study investigates the impact of five dimensions
In the process of ‘restless formation and reformation of landscape’, to use Soja’s coinage, ‘solid waste finds its geographical loci in a special context of time, space and the social being”.
This article analyses William Shakespeare's tragedy, Macbeth, through the modern lens of artificial intelligence (AI) and moral programming.
In the context of increasingly deep international economic integration, Vietnam's exports in the period 2007-2023 have grown by nearly 600%, from 54.591 billion USD to 374.613 billion USD (World Bank,
